ABOUT

I am a Creative Director, currently at FCB Mexico, focused on developing world-class creative and strategic work, always trying to leave a positive impact on people and culture. I have more than 14 years of experience working in advertising agencies for the LATAM, EU, US, and ASIA markets for local, regional, and global campaigns. 15 of my works have been awarded and recognized more than 50 times in international festivals such as Cannes Lions (In 3 Different agencies), Effie Awards (In 5 Different agencies), El Ojo de Iberoamérica (In 5 different agencies), AdStars, Volcán, Wina, FIAP, Shots, Etc. My works have also been featured in AdAge, Adweek, Luerzer´s Archive, Muse By Clio, Little Black Book, Shots (Non-English Spot of the Year 2020), etc. I worked for global agencies like FCB, GREY, HAVAS, OGILVY, SAATCHI & SAATCHI & PUBLICIS WORLDWIDE for global and local brands in different categories such as Coca-Cola, Netflix, Sony Pictures, Bayer, Sanofi, GSK, League Against Cancer, Mead & Johnson Nutrition, Radisson Hotel Group (Global Account), Barceló Hotel Group (Spain and US Market), Marriott Hotels, Absolut Vodka, Chivas, Grupo San Miguel- Mahou, AB/InBev (Brahma, Corona) Gatorade, PepsiCo, AXA Insurance, Mapfre, BCP Bank, Scotiabank, Claro, Movistar, Papa John's, Nestlé, Milo, Nescafé, Doritos, Lays, McDonald’s, Peugeot, VW, Hyundai, Nissan, AliExpress, Saga Falabella, Henkel, Philips, P&G (Downy, Ace, Duracell, Ariel), Kimberly-Clark LATAM, Mondelez, Trident, etc. I also have a deep knowledge of strategy with a professional master's degree in brand strategy and innovation at Hoala Amsterdam & Valencia and some courses from top schools such as Hyper Island, CIID, London College of Communication, Escuela de Creativos Bs As, and Brother Bs As. Jury in Phnx Awards, Shorty Awards, Le Book Connections, Mobius Awards, Ojo de Iberoamerica & Premio Ideas. I have been lucky to live in 5 different countries in great cities like Lima, Madrid, Buenos Aires, San José (CR), Guadalajara and Mexico City. A strategic and creative thinker with a proven track record of developing and executing ideas that meet Effie and Cannes standards. I excel at building and leading teams for day-to-day operations and high-profile client projects, fostering a culture of proactivity and collaboration. As an experienced Creative Director with a Master's Degree in Strategic Planning, I have a strong background in client management, team leadership, and cross-departmental collaboration. My expertise includes developing and presenting decks, boards, and scripts, with a hands-on approach to mentoring teams and refining creative work. I have a 65% pitch win rate, often advancing to the second round. I also teach creative Copywriting at Miami Ad School. I hold two nationalities: Peruvian and Chilean.  Also, I'm a sports and music fan, runner, writer, and songwriter. Contact mail: erremelgar@gmail.com